Goodman Is Very Bookish
There aren’t many PR agencies willing to take on book publicity projects. Unless the author is wealthy, the monthly retainers tend to be modest and the engagements short. Three months–the life-cycle of most “mid-list” books–to know a topic, to launch the book, and show a return can create a sucking sound in your bucket of retainer hours.
Combine this with less, or no space in newspapers to cover books and you have a significant challenge.
With five new book clients announced recently, we decided to check in with Goodman
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