Good News: Elmo Sells Fruit!
Today in The Positive Power of Branding News: findings from a recent Cornell University branding study caught our eye as a rare point of light among the usual thread of negative news. Why? Because researchers seem to have discovered, at long last, a way to convince kids to eat their fruits (if not their vegetables).
When given a choice, a 10-year-olds will always pick a cookie over an apple, right? Well, this nugget of common knowledge is no match for the power of branding fueled by a little of that Muppets magic.
The study in question involved more than 200 boys and girls of various backgrounds aged 8 to 11.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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