Good Making Mini Foray Into New York Times

good0912081.jpgLet the Good news continue. A day after launching a name your price campaign comes the announcement that mini mags of everyone’s favorite do-gooder publication will come inside more than 700,000 copies of this Saturday’s New York Times.

The Goods, sponsored by Mini USA, will feature 16 pages of past articles, original content developed by the magazine’s editors and advertising. They will measure 5 inches by 7 inches and be available to subscribers and newsstand customers in New York City, Chicago, Miami, Los Angeles and San Francisco.

In a conversation we had with Good Worldwide CEO Jonathan Greenblatt in August, he told us this would be a onetime deal but that he wouldn’t be opposed to similar partnerships.