Good Housekeeping Says Forget Trends, Environment; Enlarges Mag
Rolling Stone went small. Good went tiny (if only for one issue). Hearst Corporation’s Good Housekeeping thought, “Screw it. We’re getting bigger.”
Starting with the January 2010 issue, the magazine will celebrate its 125th anniversary by increasing its size 10 percent. The new dimensions: 8-1/4 x 10-7/8 inches (up from 7-7/8 x 10-1/2 inches).
Considering magazines are responsible for the destruction of 63 million trees a year in the United States alone, we’re not sure a bigger issue is really what we need.
The magazine will raise its cover price and drop its rate base from 4.6
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