Good Founder: New CEO 'Kept Me on My Toes'
Good, the do-gooder magazine that’s actually doing good started by Ben Goldhirsh, hired founder of Ethos Water and former Starbucks VP Jonathan Greenblatt as its first CEO. We called Goldhirsh at the company’s West Coast office and asked him about the appointment, his relationship with Greenblatt and the future of the company.
“Jonathan’s been a friend and mentor for a while,” Goldhirsh said. “He kept me on my toes and helped push Good towards the things we needed [from a business standpoint] … He’s a great complement to the human capital we have in place already.”
Greenblatt,
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