GOOD Celebrates 10 Years With Artisanal Cover, New Verticals

GOOD Food launched today; the next quarterly print magazine arrives Sept. 1.

The next issue of GOOD’s quarterly print magazine comes out Sept. 1. We’ve got a preview of the cover, which reflects the combined vision of a San Francisco design studio and London-based artist.


GOOD partnered with Bay Area agency o Banquinho, a.k.a The Tiny Bank, which was started by former Wired creative directors Claudia de Almeida and Margaret Swart. For this particular image, the agency commissioned London-based artist Owen Gildersleeve, who specializes in paper sculpture. From GOOD EIC Nancy Miller’s internal memo:

We went with this layered paper concept – there are 10 colors/layers representing Good’s 10 years. In place of cover lines, each layer has a topic we focus on in the issue (listed on the lower left). The giant X is our nod at the 10 year, obviously, but the treatment helps make it stand out.

Gildersleeve hand-cut and crafted the cover out of paper and foam with a surgical scalpel – no photoshopping here, it’s all actual paper, including the hand cut GOOD logo. The layering was created by using pieces of 5mm foamboard between the paper sheets, to give it all a nice depth. He then shot the piece using natural daylight to cast a nice soft shadow.

Owen also hand cut the 2006-2016 numbers, and even hand cut a white piece of paper for our UPC code so it looked better as a fun 3-D effect. The only digitally rendered items here are the Looking Back/Moving Forward and text on the left/bottom right.

As part of the 10-year celebration, there is also GOOD Food, a brand new vertical launched this week, with two more to follow. Among the initial features are a look at the pleasures and perils of mushroom foraging in New York and “Meet the Sam Adams of Colombia,” a feature about Medellin brewery Tres Cordillas.