Goldman Is Bearish About Facebook Commerce

The bank that led a $1.5 billion investment in Facebook, Goldman Sachs, says in a report released in March that social media doesn't have much influence upon online shopping activity.

This seems highly ironic, so we need to qualify that we’re getting it second-hand: The bank that led a $1.5 billion investment in Facebook, Goldman Sachs, says in a report released in March that social media doesn’t have much influence upon online shopping activity.

Only five percent of the respondents surveyed by Goldman ranked social networks as a leading influence upon their online shopping activity. The infographic reproduced below shows that “none of these” got more response than any of the named choices.

Readers, what do you make of the findings shown below?