'Golden Voice' is Viral Gold for Kraft


Ted Williams, the “golden voice” that shot to superstardom thanks to a YouTube video shot by a Columbus Dispatch reporter, is not only riding a (turbulent) wave of celebrity. He’s also bringing viral mojo to Kraft Macaroni & Cheese.

It was announced just last week that Williams would be the spokes-voice for the latest Kraft Macaroni & Cheese ad. Within seconds it seemed, the ad was made, and in minutes it picked up 901,000 views, according to YouTube

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