"Goings On: The New Yorker" for iPhone & iPad

Mobile experimentation continues in the legacy publishing industry. From the early days of the way too expensive per issue in iPad magazine apps to the current movement of paper subscribers getting electronic magazines and newspapers as part of the bundle, we’ve seen a number of attempts to draw iPad and desktop users to paid electronic publications. Conde Nast is going to a tried-and-true technique of giving away something small to interest people in their paid product.