God-is Rivera’s Noble New Mission at Twitter

Connecting and elevating marginalized voices on the social platform

Video/Editor: Breana Mallamaci

To be a trailblazer you have to be a pioneer, then you have to guide others along that blazed trail. That’s what God-is Rivera did in 2016 when she sent an email to her bosses at VMLY&R urging them to talk more about issues of diversity and inclusion. Blazing that trail led to a new role at the agency, then to a whole new opportunity at Twitter where she is director of culture and community.

What did this trailblazer learn along the way? And how is she giving back to future women trailblazers? Watch Rivera’s conversation with Adweek executive editor Stephanie Paterik above.

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