Go West, Young BuzzFeed!

Social news site plans to open L.A. bureau, beefs up entertainment staff

The BuzzFeed hiring machine is at it again, this time picking up some top-tier entertainment reporting in its westward expansion.

The social news site, which one year ago had no newsroom or reporters on staff, announced the official formation of its Los Angeles bureau this morning, bringing aboard former Los Angeles Times staffers Richard Rushfield  and Kate Aurthur. Rushfield, a veteran of the Los Angeles Times' entertainment section, will serve as bureau chief while Aurthur will work as chief Los Angeles correspondent.

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