GM CEO on Recall Crisis: 'Terrible Things Happened'
Here’s a case study in double duty internal/external crisis communications via General Motors and The New York Times.
This video was broadcast to employees, but it was clearly also meant to be a public statement; it’s been published on multiple news sites today.
New CEO Mary Barra’s approach seems to be ownership of the story, which she achieved both by announcing various recall initiatives at once and by announcing the estimated cost of the project ($300 million).
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