Twitter Is The Number One Social Network Amongst Global Companies [STUDY]
Companies in the Fortune Global 100, an index which tracks the largest corporates in the U.S., Europe, Asia-Pacific and Latin America, received a total of some 10,400,132 online mentions during a month-long period, and the majority of those mentions were on Twitter.
Indeed, 82 percent of Fortune Global 100 companies have at least one Twitter account, top amongst all social networks, and each company was mentioned an average of 55,970 times on Twitter.
The third annual Burson-Marsteller Global Social Media Check-Up analyzed the social media activity of Fortune Global 100 firms – which includes such luminaries as Ford, Sony, AT&T, Honda and Walmart – on Twitter, Facebook, YouTube, Google+ and Pinterest in February 2012.
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