Global Report Highlights Continued Challenges in Music Monetization

So, looks like as much as they try to make digital work, the labels are still struggling to monetize music – this according to a recent report from the International Federation of the Phonographic Industry (IFPI) (The 2009 study can be downloaded here). Best summarized in the release: “The music industry has transformed its business models, offering consumers an increasing range of new services with leading technology partners. Yet generating value in an environment where 95 per cent of music downloads are illegal and unpaid for is still the biggest challenge for music companies and their commercial partners.”

So, what’s the good news? From a glass half full perspective, global digital music business grew 25% in 2008, reaching $3.7

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in