Glidden Literally Asks People to Watch Paint Dry on Periscope

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File this under the dumbest use of live-streaming video on Periscope yet. Or is it the most brilliant?

Around noon ET today, paint brand Glidden opened a Periscope account, showing the world a guy in a white T-shirt painting a wall dark blue. Now, it's encouraging people to tune in to the social video app to watch it … dry. As of 3 p.m., about 85 people are watching the live stream.

It's part of a promotion dubbed #WatchingPaintDry on Twitter. When folks tweet the hashtag, Glidden is responding in real-time with free gallons of paint. It also will pick one lucky paint enthusiast to win a $3,000 Visa gift card.

Glidden is even trying to rope brands like Home Depot into the fun.

We've already seen a number of brands like Mountain Dew, Spotify and GE test out Periscope, often using it to give fans a behind-the-scenes vantage point.

Since launching a little over a month ago, the app has proved people will watch live videos of just about anything. Even, apparently, a wall of wet paint.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.