Glenn Beck Sells Blue Jeans Now

When we last made a list of celebrities who really need to start their own clothing lines (because these are things we do), we didn’t really think to include former talk show host and Mediabistro friend Glenn Beck. We just never really thought of fashion as his most passionate cause, you know?

Yet Beck, who obviously values independence and self-sufficiency above all other things, took a bold step in responding his distaste for the actions of the nation’s leading denim brand: he founded his own blue jean company.

Here’s the deal: In 2011, Levi’s ran a series of pretentious ads featuring a vague “personal revolution” theme with some hippie-ish imagery over poetry by classic optimist Charles Bukowski.

We can’t see much of a clear political agenda in these commercials; we’re not quite sure what they’re all about, to be honest. But Beck didn’t approve of Levi’s using “global revolutions and progressivism to sell their products”, so he took things into his own hands—not by leading some sort of futile boycott, but by introducing the world to the 1791 denim brand (named for the year in which Congress ratified the Bill of Rights, of course).

Now we have another brand of “classic” and “straight cut” pants, which are made in America by Americans for American men–and if America doesn’t like it then America can just kiss our Americas. America!

This is kind of a fascinating ad, isn’t it? But will it help expand the Glenn Beck brand? And how will it play outside his core fan base?

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.