Glamour’s iPad Education

Last August Glamour launched its first iPad issue, and needless to say, things have changed a lot since then. Cindi Leive, the magazine’s Editor-in-Chief, tells Mashable that one of the first things that staffers learned was that they should expect the unexpected:

In looking at early data, Leive said she was surprised to discover the types of iPad content creating the greatest reader response. A feature as simple as style suggestions for different body types, which features tap-to-switch before and after shots, often proves more popular than, say, an elaborate fashion shoot staged in Morocco.

This makes sense, as part of the lure of the iPad magazine is the iPad itself. People want to make use of the device’s unique abilities. People like to pinch, swipe and touch. If they simply wanted to read articles, they’d go to the magazine’s website or read the print version.

It sounds like Leive is understanding that, so look for Glamour to encourage more (appropriate) pinching in the future.