Glamour Magazine Using Social SnapTags to Connect Readers to Brands on Facebook & Twitter

If you look at the lower left corner of the cover of the September issue of Glamour magazine, you’ll see the familiar Facebook logo surrounded by two circles. That is an example of a Social SnapTag. Many more Social SnapTags from more than two dozen advertisers are found inside of the covers of the magazine. Zappos, GAP, Lancome, Nivea, Skinny Cow, Dr. Scholls, and HTC are among the companies participating in the attempt to bring together the world of traditional print media and social networking.