Givin' it to Google

Today BusinessWeek’s Jon Fine hypothesizes about how big-media companies could thwart Google’s quest for world-and desktop domination by banding together to create a content consortium that was closed to outside search engines. Fine thinks that if Disney, the NYT, NBC Universal and NewsCorp joined forces against Google they could push back against its ubiquitous encroachments. So, too, could an exclusive amalgamation of content relating to The Simpsons, Law & Order and other high-value brands.

This is what’s wrong with this idea: “A Content Consortium would wreak havoc with the Web as we know it in its bid to restore the role of content owner as gatekeeper.”

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