Girl Scouts Discover the Hottest New Marketing Tool: Marijuana


Get ready for a buzzkill: the Girl Scouts of America aren’t quite the powerhouse they used to be.

Facing declines in membership, deficits and internal conflicts, they’ve (sort of) adopted targeted marketing to reverse their fortunes by catering to the most natural audience for their signature edibles: potheads.

Back in 2012, the Scouts won praise as “small businesswomen” for using social media to set cookie sales records; one entrepreneur even created a “Girl Scout Cookie Locator” iPhone app.

This latest strategy is a bit more basic but no less brilliant: according to the East Bay Express, certain competitive Scouts—and their moms—have sent their sales sky-high by setting up their tables outside the offices of legal cannabis “clubs” in Colorado and California.

“Families are setting up tables in front of cannabis storefronts, hollering out ‘cookies!’, and then selling boxes of cookies to marijuana users.”

One mom says the experience has taught her daughter that club customers (aka “stoners”) aren’t “drugged out”—they’re just “a little different.”

The San Francisco medical weed “collective” featured in the story also used it as a promo opp, posting it on both Facebook and Reddit, encouraging readers to come by and “support the cause” and noting that two Scouts sold their entire cookie bounty in less than 45 minutes.

We only hope that no innocent third parties confuse the cookies for sale outside with the ones for sale inside.


It’s kind of a “duh” strategy to make an already-appealing product even more so. Even though you’re (hopefully) sober, you know those shortbreads look good.

To quote the famous brand advocate “Shaggy”:

“Let’s do what we do best, Scoob: eat!”

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.