Gilt Updates Android App, Giving Mobile Users First Glance at Deals

Gilt Groupe, an online destination for flash sales on luxury items, has updated its Android app with a new design to make it easier to shop the site from an Android phone. Making shopping easier is important for Gilt, who generates more than 30% of its overall revenue and half of its daily traffic from apps and the mobile web.

The app has been totally redesigned with a new look and feel. The new version’s images are 5x what they used to be and the navigation has been optimized for faster and easier shopping. The app also loads faster thanks to a new Backbone JS / HTML 5 framework. The check out tool is also easier to use.

To help promote version 3.0 of the app, Gilt is running a series Android-exclusive mobile sales on the new app. From May 28th to June 1st, Gilt members that shop the Android app will get access to exclusive offers before they go live on the site. In addition, Gilt is offering free shipping on all orders placed through the Android app from May 28th at 12pm EST to June 1st at 11:59pm EST.