Gillette Uses 'Real' Women to Reach Men's Private Parts
It’s not a public relations or marketing secret that beautiful women have an undeniable influence over men. They just do. And brands would be foolish to ignore the power of attraction and human sexuality when trying to sell products to the “dude demographic.”
We’ve all seen the beer commercials where sleek young women can’t resist men drinking glowing beers in dark bars or the mouthwash spots where guys are denied a kiss from bedmates who don’t appreciate bad breath.
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