Facebook PMD Gigya releases Consumer Insights to better understand user identities
Gigya, a Facebook Preferred Marketing Developer, released a new Consumer Insights tool that gives marketers a view into consumer identity. This is done by capturing data from other Gigya products like Social Login, Sharing and Gamification and then visually displaying insights in a dashboard.
Patrick Salyer, Gigya’s CEO, said this in a press release:
Marketers are tired of hearing companies preach about ‘Big Data’ and the vague ways they should be using it. Consumer Insights finally puts massive amounts modern consumer data — everything from users’ interests, to their Facebook likes, to the articles they’ve commented on — into one dashboard that actually shows marketers what they need to know about their users, complete with the integrations with the marketing platforms they already use.
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