GigaOM and paidContent: Going Global
GigaOM, which announced its purchase of ContentNext Media yesterday, reportedly paid less than the $6.5 million Guardian News & Media spent on its 2008 acquisition of the company. The terms of the deal are undisclosed, but GigaOM is acquiring its flagship brand, paidContent, along with its other assets: mocoNews.net, contentSutra.com, and paidContent:UK.
Guardian News & Media, publisher of its namesake U.K. newspaper, will become a minority shareholder in GigaOM. They will also be sending a representative to join the board as an observer.
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