Social Gifting On Facebook Trending Toward Local Experiences

As Facebook looks for ways to monetize its presence, the company rolled out Gifts earlier this year — a program that is now available to all U.S. users. But Facebook wasn't the first, and certainly won't be the last, to test the social gift market. Several other companies — such as Plumfare, Boomerang, Treater, and GiftHit — use Facebook to deliver experiences that can't be captured with gift cards.

As Facebook looks for ways to monetize its presence, the company rolled out Gifts earlier this year — a program that is now available to all U.S. users. But Facebook wasn’t the first, and certainly won’t be the last, to test the social gift market. Several other companies — such as Plumfare, Boomerang, Treater, and GiftHit — use Facebook to deliver experiences that can’t be captured with gift cards.

Gifting services love utilizing Facebook not only to connect users to the people they already know and love, but to grow their businesses through open graph actions.

Major brands — Gap and Starbucks, for instance — have become quite popular through gifting apps like Gyft, Wrapp, and Facebook’s native Gifts app.

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