Gift Subscriptions Boost The Week
The Week’s best salesmen just might be its subscribers. According to The New York Times, the news roundup magazine is getting quite a boost from current subscribers who send someone a subscription as a gift.
This year alone, 110,000 subscribers to The Week purchased 165,000 subscriptions. Over the past five years, gift subscriptions have jumped 35 percent, even with The Week increasing its subscription price by 30 percent. A subscription to the title runs anywhere from $40 to $60.
Sara
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