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Giant Food, Washington Capitals Team Up on Ovi' O's Cereal and Accompanying Snapchat Game

Part of the proceeds will go to the Children's Cancer Foundation

OviOsHero — Once the lens is unlocked, pointing it at the cereal box will fire up the gameGiant Foods/Washington Capitals/Snapchat

Regional grocery chain Giant Food, official grocery sponsor of the National Hockey League’s Washington Capitals, teamed up with Capitals superstar and captain Alex Ovechkin on limited-edition cereal Ovi’ O’s.

The cereal hit shelves on Ovechkin’s birthday, Sept. 17, and it will only be available while supplies last.

Ovi’ O’s can be found in all 163 Giant Food stores in Washington, D.C.; Maryland; Virginia; and Delaware, and a 12.25-ounce box costs $2.69, with a portion of the proceeds from its sale going to the Maryland-based Children’s Cancer Foundation.

The nonprofit funds locally based researchers, programs and facilities.

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