Getting 70% of the Story

erick-schonfeld.jpg Former Business 2.0 writer Erick Schonfeld dropped a long weekend post yesterday on his first six months blogging with Michael Arrington at TechCrunch.

As we’ve thought, it seems those guys don’t sleep much. According to Schonfeld, “Michael literally never sleeps. It is really unhealthy.”

A PR related takeaway, amongst Erick’s other points:

Our philosophy is that it is better to get 70 percent of a story up fast and get the basic facts right than to wait another hour (or a day) to get the remaining 30 percent. We can always update the post or do another one as new information comes in. More often than not, putting up partial information is what leads us to the truth – a source contacts us with more details or adds them directly into comments.

This could be scary news, especially if you’re client is involved in a “70% post.” On the other hand it also gives you an opportunity to correct the situation in a much more direct way than in other publications.

I must admit, we sometimes use this tactic at PRNewser, if we think we are “almost there” with a post. It never fails that once the post is up, you’ll hear from someone with more info.

What’s your take?