GetGlue Partnering with HBO
Startup GetGlue and Time Warner’s HBO are partnering on a campaign that will offer stickers to users that “check-in” while watching HBO programming.
GetGlue is a check-in service, similar to Foursquare. But while Foursquare is focused on having users “check-in” to physical places, GetGlue lets users check-in to media, like television, shows, books and movies.
Much like Foursquare awards “badges” for meeting certain goals, GetGlue offers stickers. Unlike the Foursquare badges, GetGlue will actually mail out physical stickers to users that earn them, if they so request.
For the deal with HBO, GetGlue created custom stickers for “True Blood,” “Hung” and “Entourage.”
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