Get to the SVA Right Now to Catch Tony Palladino Donating His Life’s Work

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If you’re lucky, it’s early when you’re reading this and you happen to be in NY right now. If you fall comfortably in the middle of that particular venn, then you’ll want to scurry over the the School of Visual Arts, who just dropped us a line letting us know about a terrific lecture going on at 10:30 this morning: Tony Palladino: One Picture is Worth One Thousand Words. Like the title implies, it’ll be Palladino, longtime design and advertising guru, talking about his donation to the Milton Glaser Design Study Center, filled to the brim with his life’s work (more details here). But instead of just taking a leisurely stroll to the SVA once the collection is released, we highly recommend hightailing it to catch Palladino in person. What’s more, on good authority, we’ve heard rumor of a special poster and tote bag are going to be given away to those who attend. Here’s a bit:

A lifelong New Yorker, Palladino studied with some of the leading lights of modern art, including Robert Motherwell and Mark Rothko, before going to work at Papert Koenig Lois Advertising as an art director. “When it comes to breaking rules, nobody does it better than Tony Palladino,” said George Lois. In a career spanning five decades, Palladino has created book jackets, packaging and such iconic designs as the torn-paper collage featured in the poster for Alfred Hitchock‘s film masterpiece Psycho.

Made possible by a gift of the artist, the Tony Palladino Collection is comprised of more than 400 objects documenting Palladino’s design and illustration work, including sketches, posters and printed pieces such as book jackets and advertisements.