Gene Simmons Launching Restaurant Chain

When FishbowlLA got the release about Gene Simmons re-opening the Rock & Brews restaurant in El Segundo on April 3, we had only one question. And after speaking with a rep for this latest venture from the KISS frontman, reality TV star and belated fan of marriage, we can confirm that tongue will not be on the menu.

The revised Rock & Brews concept is clever. With classic concerts playing on flat screens and a backstage atmosphere cultivated throughout, diners will be able to select from “Opening Acts” salads, “Headliner” sandwiches, “Encores” desserts and so on.

In addition to the El Segundo location on Main Street, there are plans to open a future outpost at LAX. Which is great news for itinerant craft beer fans, as the “B” part of this R&B name comes from the more than hundred craft beers on the menu (including 40+ on tap).

Simmons is partnered with concert promoter Dave Furano and LA restaurant vet Michael Zislis (pictured, l to r). Overall, four Rock & Brews openings are planned for 2012, with Hawaii and Los Cabos, Mexico among the various, eventual pegged locations.