Gen Arts Acquired and Revived by Publishing Company Sandow Media

Just a few months shy of a year ago, the “film, fashion, art and music” events company Gen Art, suddenly announced that, after 16 years of operation, its money had run out and they were shutting down immediately. So quickly did it fold that it reportedly left a large number of exhibitors without refunds for the fees they’d paid up front for future shows. But as we’ve learned from companies like Polaroid, it’s hard to let a familiar brand die.