GeekChicDaily.com Opts Into $1.5 Million in Financing
Since opening its doors in October 2009, LA-based GeekChicDaily.com has quickly harnessed the powerful combo of niche marketing and opt-in e-mail subscribers. In this case, the focus is on geeky pop culture movies, games, toys and more.
Today, the official press release went out confirming a new infusion of $1.5 million in cash, led by former Revolution Studios head honcho Joe Roth and Seattle venture capitalist Mike Slade. The money, it is said, will go towards infrastructure, marketing and “brand extension.”
Presumably,
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