GE teamed up with VaynerMedia on an initiative that handed control of its social media accounts to four GE Power employees last week in order to provide the public with a behind-the-scenes look at its GE-HA gas turbine.
The GE Power employees shed light on how the company designs, assembles, tests and repairs the product it bills as the world’s largest and most efficient gas turbine.
“To hand the camera over to our employees was an easy decision to make, not to mention a fun one,” said GE brand content manager Carolyn Ksiazek said in an email.
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