Gawker Sparks Furor With O'Donnell Post, Pulls Ads
Details of Christine O’Donnell’s lack of discretion — and grooming — fueled a traffic explosion for Gawker. But the gossip-driven site isn’t likely to see much of a financial benefit, as it preemptively yanked all advertising from the racy O’Donnell piece.
According to sales chief Chris Batty, when Gawker Media knows it has a bombshell story — like Deadspin’s recent Brett Farve penis-revealing piece — it has become standard practice to remove all advertising ahead of time to avoid screaming calls from marketers.
“It’s
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