Gawker Media is having an identity crisis. Or maybe it just hasn’t felt like itself lately. Or sometimes, it just wants to be held. Whatever it is that’s going on, Nick Denton believes that Redscout — a branding agency — can help.
Ad Age reports that Gawker hired Redscout last summer. It’s unclear exactly what the agency is doing for Gawker, but perhaps a marketing campaign will be coming soon.
If that’s the case, we cannot wait. Redscout — which has worked with clients like AmEx, Lay’s and Kate Spade — said this of their work with Gatorade:
Based on our insights, Redscout created innovation platforms for Gatorade and developed a 5-year innovation pipeline.
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