Garfield Fills You In On What’s Been Going Down

If you aren’t a regular Ad Age reader, you likely missed out on Bob Garfield‘s newest essay, part four of his on-going “Chronicles of the Media Revolution” series, “Chaos Scenario 2.0.” There’s been so much written and said about all the current/coming changes and/or disasters within the industry of advertising (and branding and marketing and everything else under that general umbrella), but few have the ability to get down the details and specifics as well as Garfield, who does an exceptional job not only communicating what’s been going on over the past few years, but also backs it up with loads of interesting data. Do yourself a favor and stop doing whatever it is you’re doing for the next couple hours and read not only this essay, but the three previous ones in the series as well.