Gap Names New Creative Director, Head of Design
Big news at Gap Inc., which has tapped Rebekka Bay (pictured) as creative director and executive vice president for Gap global design. Beginning October 1, she will be responsible for product sold online and in the nearly 1,600 stores in 42 countries in which Gap operates. No pressure. News of the appointment comes more than a year after Patrick Robinson was sent packing.
Bay knows fast fashion. She conceptualized, developed, and launched COS, the “timeless modern tactile functional” brand of H&M parent Hennes & Mauritz.
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