If you can’t buy a brand, might as well join them, right?
That’s the approach Gap Inc. is taking with the introduction of its new menswear line, Hill City. Debuting online only in mid-October, the new brand is Gap’s answer to devoting a new line for men who want both clothes that can slick away sweat while also keeping them stylish.
“The most consistent request within the Gap Inc. brands is a mid-performance menswear brand,” said Noah Palmer, general manager of Hill City.
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