Gap Inc. Is Launching New Ecommerce Menswear Brand After Seeing Success From Athleta

Hill City is a new apparel brand for men and will be available in mid-October

If you can’t buy a brand, might as well join them, right?

That’s the approach Gap Inc. is taking with the introduction of its new menswear line, Hill City. Debuting online only in mid-October, the new brand is Gap’s answer to devoting a new line for men who want both clothes that can slick away sweat while also keeping them stylish.

“The most consistent request within the Gap Inc. brands is a mid-performance menswear brand,” said Noah Palmer, general manager of Hill City.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in