Gannett Expands Hyper-Local Sites
Gannett plans to launch more than 100 hyper-local sites co-branded with HighSchoolSports.net. The firm also plans to increase its coverage of high school sports on USAToday.com.
The first micro-sites will debut this month in 38 Gannett media markets such as Atlanta, Washington, D.C., and Denver. A rollout to Gannett’s other local media outlets is expected to be completed by the end of 2010. Collectively, Gannett sports content is estimated to reach about 9.4 million monthly visitors.
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