Gannett is looking to give smartphone users an IMAX-style experience, launching a mobile version of its Gravity advertising technology.
The ad unit is available starting today on USA Today platforms for both iOS and Android, with LG as the first featured advertiser. Gravity debuted on USAToday.com last summer, with Netflix and History channel signed on as clients. The ads featured one-minute spots for their respective original programming. The ads are designed to take up the entire screen and give users an immersive experience, similar to that of IMAX.
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