Gannett’s New Senior VP/Chief Digital Officer: ShortTail Media’s David A. Payne

Gannett announced the addition of former ShortTail Media co-founder, president, and CEO David A. Payne as senior vice president and chief digital officer.
Payne, who will also join the company’s management committee, was senior VP and general manager of from 2004-08, and also held other positions with CNN parent Turner Broadcasting System, as well as stints as an assistant U.S. attorney in the U.S. Attorney’s Office in Washington, D.C.; an associate of Gibson, Dunn & Crutcher in Washington; and a producer and weekend assignment editor at KUTV in Salt Lake City.
Gannett president and chief operating officer Gracia C. Martore said:

David has an incredible track record developing and leading digital operations in the media industry. He has tremendous digital content and advertising experience and understands media distribution, sales, and marketing. He clearly has his finger on the pulse of what consumers and advertisers want in today’s digital world. As consumers and advertisers continue to embrace new ways to engage with and share content on any platform and device, Gannett will continue to be a leader in developing new digitally delivered services. David will help us grow and innovate even faster and help us chart a new and exciting direction for our company and the many audiences we serve.

Payne added:

Gannett is a terrific company that has seen tremendous growth in its digital segment. The company not only has an unparalleled news organization, but it also has an enviable portfolio of digital products and incredible local and national reach that is unique in the digital ecosystem. I am very excited about Gannett’s future and to be joining this talented team. David Cohen is editor of Adweek's Social Pro Daily.