Gaming Veteran Kenji Matsubara Named CEO of Zynga Japan
Zynga Japan announced today that Kenji Matsubara will be taking over for Robert Goldberg as chief executive of the joint venture on May 9. The country has been luring social game developers to it over the past couple of years, despite Facebook’s slowly emerging presence.
The attraction is the popularity of lightweight gaming across social and mobile platforms, and the willingness of users to spend money on virtual goods. CrowdStar and other competitors have also set up operations, while established local rival DeNA more recently bought Silicon Valley-based mobile developer Ngmoco in a deal worth up to $400 million.
Zynga created
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