GameStop Tries Out Pre-Paid Cards for Facebook With Gangsta Zombies

To promote Gangsta Zombies, Gamestop is handing out promotion cards with a code for free in-game currency at its retail stores — and, for players that are already, hooked, selling $10 pre-paid cards that give access to premium content.

We’ve seen a number of big brands try to reach the Facebook audience through social games, as well as large traditional game companies like Electronic Arts and Ubisoft, but GameStop probably has something of a unique angle.

Some companies, most notably Zynga, have tried to reach potential paying users who can’t pay online with in-store game cards sold at retail locations like Walgreens; GameStop already has the retail locations and sells other companies’ cards, so it just needs to create its own titles to better take advantage of the trend.

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