Game Personalization Platform Lets Developers A/B Test Virtual Items

Personalization in games is less talked about compared to various other topics such as distribution and monetization. That's because it is difficult to discuss as actionable insights get lost among the heaps of data developers collect. Making breakthroughs in this space is a company called Swrve that I had a pleasure to sit down with and discuss their emerging platform. More after the jump.

Personalization in games is less talked about compared to various other topics such as distribution and monetization. That’s because it is difficult to discuss as actionable insights get lost among the heaps of data developers collect. Making breakthroughs in this space is a company called Swrve that I had a pleasure to sit down with and discuss their emerging platform. More after the jump.

Swrve lets anyone test gaming concepts to various audiences in real-time allowing game developers to experiment and create the best game possible.

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