Game of Thrones Shares Some Content with U.S. Olympians

Today in Things We Missed This Weekend, HBO’s Game of Thrones took a little extra step to increase the already-insane hype for Season 4’s April 2 debut.

Well before most viewers were settled in to check out the latest trailer ahead of True Detective (which just got really interesting, BTW), the show’s Twitter feed sent a few custom “sigils” to American Olympians who count themselves among its many, many fans.

Here’s the first one, for figurer skater Meryl Davis. We particularly like the co-opting of Twitter bio platitudes (hat tip to Henry David Thoreau):

The hope, of course, was that these athletes would share the custom graphics with their own Twitter/Instagram followers.

And HBO didn’t stop with the skaters…

While some of the athletes did indeed share the images, others like Davis and Charlie White were busy doing things like, say, winning gold medals.

We’re not too worried, though: something tells us GoT will be just fine.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.