Game of Thrones 360-Degree Video Sets Facebook Mark

HBO’s Game of Thrones now occupies the Iron Throne of Facebook 360-degree video views.

HBO’s Game of Thrones now occupies the Iron Throne of Facebook 360-degree video views.

Facebook co-founder and CEO Mark Zuckerberg said in a post Friday that the 360 video of the opening sequence for the drama series became the social network’s most-viewed 360 video, with some 5.3 million views over a 24-hour period.

The social network said in an email to SocialTimes that HBO teamed up with Elastic, designers of the show’s opening sequence, to create a 360 video and virtual reality version, adding:

This new version includes the classic maps of the various kingdoms, the moving models of the Wall and cities—all rendered to be viewed and explored as a 360 video and in immersive VR. The video is exclusively available on the Game of Thrones Facebook page now and is coming to Oculus Video for Gear VR and Rift soon.

Readers: What do you think? David Cohen is editor of Adweek's Social Pro Daily.