Social Ads: What Lies Ahead for Marketers
What can marketers expect from social ads in the coming year? More mobile, more video and more partnerships.
Alexis Caffrey is a freelance writer who covers technology and social media. She can be found @alexiscaffrey.
Social advertising isn’t just about slapping an ad on a website. It has to be refined and blend in, appearing native to its surroundings.
Marketers can expect to see an increase in social ads — forecasters predict that by 2017, social advertising revenues will be at the $11 billion mark.
So, what else can we expect from social advertising in the next 11 months?
More mobile
Toward the end of last year, YouTube revealed that 40
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