Funny or Die Jumps into Tablet Content with 'The Occasional'

The iPad mag is a new twist on reverse-publishing

Once upon a time, magazine stories debuted in print form before being thrown on the web for the masses to read. But recently, websites like Style.com have been taking the unusual move of reverse-publishing their content—turning an online entity into a print magazine. 

Funny or Die is the latest media outlet to take a stab at reverse-publishing, or at least a variation of it. The humor site, known for videos like “Between two Ferns with Zach Galifianakis” and “Drunk History,” has announced that it’s launching a new magazine called The Occasional (get it, News Corp.?)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in