Facebook Testing Fundraisers Tool, Improved Donate Button

Vice president of product management Naomi Gleit said in a Newsroom post that 37 partner organizations are testing the new features—including Mercy Corps, the National Multiple Sclerosis Society and the World Wildlife Fund—adding that other U.S.-based 501c3 nonprofits can sign up here to learn more about the fundraisers tool and new donate button, which will be made available more widely “soon.”

Gleit described the new fundraisers tool as follows:

Fundraisers are a dedicated place to raise funds from a nonprofit’s page for a specific campaign.